Marketing Trend: Augmented Reality Campaigns

October 31, 2011 Written by Jen J

What do yogurt, bath and body products, jewelry and cars all have in common? Recent, very successful marketing campaigns are drawing attention to them via augmented reality. Augmented reality or AR has been around since, reportedly, 1968, but the term … Continue reading →

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5 Style Tips for Writing for Business

October 26, 2011 Written by Jen J

When it comes to writing style, most people associate the term with the tone or voice you use (examples: does your written post demand action for something, advise your readers in a friendly way, or perhaps display your fear about … Continue reading →

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Conversations About Social Commerce

October 24, 2011 Written by Jen J

“When defining something social, it’s helpful to characterize it by the conversations that make up the experience.” —Craig Donato† Very recently I attended a new event in our area (greater Salt Lake, Utah): the Social Commerce Exchange. The exchange is … Continue reading →

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Haunted Event Apps, Including One by a Utah App Developer

October 20, 2011 Written by Jen J

In our exploration of event apps, I discovered another, seasonal style of event app: the haunted house. As you will recall from a previous post, Customize Your Event: Create An App, apps can provide a great opportunity to engage event … Continue reading →

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Simple Mobile Marketing for the Holidays: Get Your Coupon On!

October 17, 2011 Written by Jen J

The holiday sales are on every marketer’s radar. Each year seems like a bigger circus than the last, only now you have to take into account the increase of mobile platform use in holiday shopping. The simplest way to leverage … Continue reading →

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5 Things Social TV Can Teach You About Business

October 13, 2011 Written by Jen J

With the start of the fall TV season, the social TV phenomenon has sprung to front and center. Social TV is just what it sounds like: a virtual water cooler around which the online world gathers to discuss what they … Continue reading →

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The Project Intern Biographic #6

October 10, 2011 Written by Jen J

Introducing our sixth and final The Project Intern competitor: Scott R. To view upcoming episodes, and for the latest information and behind the scenes clips visit TheProjectIntern.com

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Don’t You Make Me Edit That Sign!

October 6, 2011 Written by Jen J

Copywriting for the Small Business Remember the recent punctuation faux pas in the news? Old Navy reprinted thousands of T-shirts to correct a missing apostrophe: “Lets Go!! USC Trojans” (original) “Let’s Go!! USC Trojans” (corrected) Does it make a difference … Continue reading →

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The Ultimate Event App for Utah’s Ogden Pioneer Days Rodeo

October 3, 2011 Written by Jen J

After our brush with the rodeo world while filming The Project Intern at the Ogden Pioneer Days Rodeo, I found my interest peaked by event apps. What makes a good event app? And what would be good for a rodeo … Continue reading →

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