The Business of Influence

November 29, 2011 Written by Jen J

Word of mouth referrals from friends and family have always been a tried and true resource for anyone seeking out a service or product. Now the ability to share our recommendations online has expanded each customer’s potential influence and prompted … Continue reading →

Posted in Blog | Tagged , , | Leave a comment

The Good, The Branded, The Local (to Utah)—Shopping Apps for Black Friday/Cyber Monday

November 21, 2011 Written by Jen J

“60 million consumers will shop via mobile over Thanksgiving weekend.” —InMobi via Mobile Commerce Daily† Retailers have been preparing, as usual, for the Black/Friday through Cyber Monday frenzy with more attention in 2011 to all things mobile: price and product … Continue reading →

Posted in Blog | Tagged , , , , | Leave a comment

The Goal of Google+ Ripples: Experimental Social Data for Marketers

November 17, 2011 Written by Jen J

Launched on October 27, Google+ Ripples introduces a method for looking at the way popular, public posts spread throughout the Google+ community. Google ad guy Christian Oestlien said, in a presentation at New York ad:tech, that Google wants to make … Continue reading →

Posted in Blog | Tagged , , , , | 2 Comments

Viral Is So 2005 and Other Notes from November’s Social Commerce Exchange

November 14, 2011 Written by Jen J

As you may recall, last month I attended an event in our area called the Social Commerce Exchange (Conversations About Social Commerce). The founders and sponsors of this group are looking to make this event a regular happening, and this … Continue reading →

Posted in Blog | Tagged , , | Leave a comment

Defining Success in Government Apps, Including Utah Government Apps

November 10, 2011 Written by Jen J

The State of Government Apps Since the launch of the app zeitgeist, the government, both federal and state, have taken interest in the possibilities of communication via apps. By August of this year federal agencies had launched more than 80 … Continue reading →

Posted in Blog | Tagged , , | Leave a comment

Continuing the Social Commerce Conversation: F-Commerce

November 8, 2011 Written by Jen J

“By 2015 companies will generate 50 percent of web sales via social presences on mobile applications.”† Facebook commerce, or f-commerce, is the new e-commerce, or so researchers like Gartner Inc. predict. They write that by 2016 social technologies will be … Continue reading →

Posted in Blog | Tagged , , | Leave a comment

4 Current Text Messaging Campaigns Your Business Can Learn From

November 3, 2011 Written by Jen J

How many trending text (SMS) marketing campaigns have you heard of lately? Hardly any have been mentioned in highly visible advertising news, but texting is such a vital part of our culture, not to mention a direct line of influence … Continue reading →

Posted in Blog | Tagged , , , , | Leave a comment