5 Tips for the Ideal Social-Good Campaign

February 10, 2012 Written by Jen J

It could be shallow, or it could be successful. Coordinating a charitable campaign for social good can both soften and buoy your business’s public image and also aid your cause, creating a win-win situation for everyone. Here are some tips … Continue reading →

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LIME’s Video Entries to the Doritos Crash Super Bowl Contest

February 7, 2012 Written by Jen J

Known as one of the biggest online video competitions for filmmakers, Doritos’ Crash the Super Bowl Ad Contest had 6,100 entries this year for a $1 million dollar prize. Even knowing their chances were slim, the LIME Marketing, in-house video … Continue reading →

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The Good, The Branded, The Local (to Utah)—Shopping Apps for Black Friday/Cyber Monday

November 21, 2011 Written by Jen J

“60 million consumers will shop via mobile over Thanksgiving weekend.” —InMobi via Mobile Commerce Daily† Retailers have been preparing, as usual, for the Black/Friday through Cyber Monday frenzy with more attention in 2011 to all things mobile: price and product … Continue reading →

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Continuing the Social Commerce Conversation: F-Commerce

November 8, 2011 Written by Jen J

“By 2015 companies will generate 50 percent of web sales via social presences on mobile applications.”† Facebook commerce, or f-commerce, is the new e-commerce, or so researchers like Gartner Inc. predict. They write that by 2016 social technologies will be … Continue reading →

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5 Style Tips for Writing for Business

October 26, 2011 Written by Jen J

When it comes to writing style, most people associate the term with the tone or voice you use (examples: does your written post demand action for something, advise your readers in a friendly way, or perhaps display your fear about … Continue reading →

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5 Things Social TV Can Teach You About Business

October 13, 2011 Written by Jen J

With the start of the fall TV season, the social TV phenomenon has sprung to front and center. Social TV is just what it sounds like: a virtual water cooler around which the online world gathers to discuss what they … Continue reading →

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Don’t You Make Me Edit That Sign!

October 6, 2011 Written by Jen J

Copywriting for the Small Business Remember the recent punctuation faux pas in the news? Old Navy reprinted thousands of T-shirts to correct a missing apostrophe: “Lets Go!! USC Trojans” (original) “Let’s Go!! USC Trojans” (corrected) Does it make a difference … Continue reading →

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The Ultimate Event App for Utah’s Ogden Pioneer Days Rodeo

October 3, 2011 Written by Jen J

After our brush with the rodeo world while filming The Project Intern at the Ogden Pioneer Days Rodeo, I found my interest peaked by event apps. What makes a good event app? And what would be good for a rodeo … Continue reading →

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Customize Your Event: Create an App

September 8, 2011 Written by Jen J

What are the top few reasons you attend an event? Most recently, for The Project Intern, we accompanied our competitors to the Ogden Pioneers Days Rodeo. The competitors had been assigned the challenge of conducting research on the effectiveness of … Continue reading →

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