5 Questions About Cloud Computing for Business Answered

January 19, 2012 Written by Jen J

“The cloud operates by providing a service simultaneously to millions of customers with very high availability (greater than 99 percent) and at low cost.”† Though it has been around for awhile, cloud computing is a consistently trending technology topic lately. … Continue reading →

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Trending: Content Curation, How Can You Use it For Your Business?

January 13, 2012 Written by Jen J

How long has it been since you heard the word curator? Are you picturing dusty museum exhibits and a tottering, myopic guide? Yeah, me neither. The new curators are more along the lines of editors and influencers a la Guy … Continue reading →

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iOS Technology, Education and Apple?

January 10, 2012 Written by Jen J

The Future of eTextbooks and Educational Apps One major trend and another major event might be merging later this month, and if they do, it will change education forever: During the 2011 holiday season, the use of downloaded apps overtook … Continue reading →

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Tangerine Tango and Other 2012 Marketing Trend Predictions

December 13, 2011 Written by Jen J

Pantone has released their color of year 2012: tangerine tango, Pantone 17-1463 (so you get the right shade). They describe it as “the energy boost we need to recharge and move forward.” That’s quite an optimistic viewpoint and a fantastic … Continue reading →

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Marketing Trend: Augmented Reality Campaigns

October 31, 2011 Written by Jen J

What do yogurt, bath and body products, jewelry and cars all have in common? Recent, very successful marketing campaigns are drawing attention to them via augmented reality. Augmented reality or AR has been around since, reportedly, 1968, but the term … Continue reading →

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Conversations About Social Commerce

October 24, 2011 Written by Jen J

“When defining something social, it’s helpful to characterize it by the conversations that make up the experience.” —Craig Donato† Very recently I attended a new event in our area (greater Salt Lake, Utah): the Social Commerce Exchange. The exchange is … Continue reading →

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The Dueling Screens, Social TV

September 15, 2011 Written by Jen J

Television has played a role in the shaping of our lives and our nation, as a generation of Americans watched the Kennedy assassination, the speeches of Martin Luther King, the planes crashing into the twin towers on 9/11. As a … Continue reading →

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Customize Your Event: Create an App

September 8, 2011 Written by Jen J

What are the top few reasons you attend an event? Most recently, for The Project Intern, we accompanied our competitors to the Ogden Pioneers Days Rodeo. The competitors had been assigned the challenge of conducting research on the effectiveness of … Continue reading →

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Marketing Terminology Taxonomy: Thought Leader

August 31, 2011 Written by Jen J

Within the marketing industry, the buzzwords and industry jargon change rapidly whether it be the newly coined term or an upcycle, so to speak, of an older one. There is one term in particular, however, that has caught my attention … Continue reading →

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Rise of the Global Guerilla Marketers

August 4, 2011 Written by Jen J

All men can see these tactics whereby I conquer, but what none can see is the strategy out of which victory is evolved. —Sun Tzu The Guerillas in history are thought to have fought in the Napolean war (stay with … Continue reading →

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