Trending: Content Curation, How Can You Use it For Your Business?

January 13, 2012 Written by Jen J

How long has it been since you heard the word curator? Are you picturing dusty museum exhibits and a tottering, myopic guide? Yeah, me neither. The new curators are more along the lines of editors and influencers a la Guy … Continue reading →

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Best of LIME’s 2011 Blog Posts

December 16, 2011 Written by Jen J

What were the highlights of 2011 for you both professionally and personally? For us 2011 brought a lot of change. We doubled in size, created and launched several apps, filmed a reality TV show, worked with a great local sports … Continue reading →

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The Business of Influence

November 29, 2011 Written by Jen J

Word of mouth referrals from friends and family have always been a tried and true resource for anyone seeking out a service or product. Now the ability to share our recommendations online has expanded each customer’s potential influence and prompted … Continue reading →

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The Good, The Branded, The Local (to Utah)—Shopping Apps for Black Friday/Cyber Monday

November 21, 2011 Written by Jen J

“60 million consumers will shop via mobile over Thanksgiving weekend.” —InMobi via Mobile Commerce Daily† Retailers have been preparing, as usual, for the Black/Friday through Cyber Monday frenzy with more attention in 2011 to all things mobile: price and product … Continue reading →

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Marketing Trend: Augmented Reality Campaigns

October 31, 2011 Written by Jen J

What do yogurt, bath and body products, jewelry and cars all have in common? Recent, very successful marketing campaigns are drawing attention to them via augmented reality. Augmented reality or AR has been around since, reportedly, 1968, but the term … Continue reading →

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