5 Tips for the Ideal Social-Good Campaign

February 10, 2012 Written by Jen J

It could be shallow, or it could be successful. Coordinating a charitable campaign for social good can both soften and buoy your business’s public image and also aid your cause, creating a win-win situation for everyone. Here are some tips … Continue reading →

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Blogging for Business, January 2012’s Social Commerce Exchange

January 24, 2012 Written by Jen J

For a view of the event told via curated tweets, see Blogging for Business on Storify. “Believe the bloggers!” —Kyle Snarr, Struck Axiom Last Thursday’s (January 19) event was packed with attendees both frequent and new as well as sizzling … Continue reading →

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Tangerine Tango and Other 2012 Marketing Trend Predictions

December 13, 2011 Written by Jen J

Pantone has released their color of year 2012: tangerine tango, Pantone 17-1463 (so you get the right shade). They describe it as “the energy boost we need to recharge and move forward.” That’s quite an optimistic viewpoint and a fantastic … Continue reading →

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The Goal of Google+ Ripples: Experimental Social Data for Marketers

November 17, 2011 Written by Jen J

Launched on October 27, Google+ Ripples introduces a method for looking at the way popular, public posts spread throughout the Google+ community. Google ad guy Christian Oestlien said, in a presentation at New York ad:tech, that Google wants to make … Continue reading →

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5 Things Social TV Can Teach You About Business

October 13, 2011 Written by Jen J

With the start of the fall TV season, the social TV phenomenon has sprung to front and center. Social TV is just what it sounds like: a virtual water cooler around which the online world gathers to discuss what they … Continue reading →

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The Dueling Screens, Social TV

September 15, 2011 Written by Jen J

Television has played a role in the shaping of our lives and our nation, as a generation of Americans watched the Kennedy assassination, the speeches of Martin Luther King, the planes crashing into the twin towers on 9/11. As a … Continue reading →

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Spotting Spotify’s Strategy for Success

August 9, 2011 Written by Jen J

By Kate G., LIME intern and winner of Project Intern 1 As an obvious expert in everything musically/technically cool, today I’d like to share my thoughts about the new digital music provider Spotify. Spotify is the invite-only, sync-with-everything, millions of … Continue reading →

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Rise of the Global Guerilla Marketers

August 4, 2011 Written by Jen J

All men can see these tactics whereby I conquer, but what none can see is the strategy out of which victory is evolved. —Sun Tzu The Guerillas in history are thought to have fought in the Napolean war (stay with … Continue reading →

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#TweetsGoneWild, A Farewell to Reputation

July 15, 2011 Written by Jen J

By Lauren M. Look, we all have a bad day at work, but tweeting about that negative interaction with your co-worker or boss could mean the termination of your employment and a tarnished reputation. I recently analyzed the poor moves … Continue reading →

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Social Media and Analytics, A Brave, New Technoworld

July 6, 2011 Written by Jen J

By Kate G., LIME intern and winner of Project Intern 1 Just the other day my friend said, “The next phone I get, I’m just going to have them build it into my body.” We have become very dependent on … Continue reading →

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