5 Tips for the Ideal Social-Good Campaign

February 10, 2012 Written by Jen J

It could be shallow, or it could be successful. Coordinating a charitable campaign for social good can both soften and buoy your business’s public image and also aid your cause, creating a win-win situation for everyone. Here are some tips … Continue reading →

Posted in Blog | Tagged , , | Leave a comment

Blogging for Business, January 2012’s Social Commerce Exchange

January 24, 2012 Written by Jen J

For a view of the event told via curated tweets, see Blogging for Business on Storify. “Believe the bloggers!” —Kyle Snarr, Struck Axiom Last Thursday’s (January 19) event was packed with attendees both frequent and new as well as sizzling … Continue reading →

Posted in Blog | Tagged , , , | Leave a comment

Trending: Content Curation, How Can You Use it For Your Business?

January 13, 2012 Written by Jen J

How long has it been since you heard the word curator? Are you picturing dusty museum exhibits and a tottering, myopic guide? Yeah, me neither. The new curators are more along the lines of editors and influencers a la Guy … Continue reading →

Posted in Blog | Tagged , , , | Leave a comment

iOS Technology, Education and Apple?

January 10, 2012 Written by Jen J

The Future of eTextbooks and Educational Apps One major trend and another major event might be merging later this month, and if they do, it will change education forever: During the 2011 holiday season, the use of downloaded apps overtook … Continue reading →

Posted in Blog | Tagged , , , , | Leave a comment

Tangerine Tango and Other 2012 Marketing Trend Predictions

December 13, 2011 Written by Jen J

Pantone has released their color of year 2012: tangerine tango, Pantone 17-1463 (so you get the right shade). They describe it as “the energy boost we need to recharge and move forward.” That’s quite an optimistic viewpoint and a fantastic … Continue reading →

Posted in Blog | Tagged , , | Leave a comment

The Business of Influence

November 29, 2011 Written by Jen J

Word of mouth referrals from friends and family have always been a tried and true resource for anyone seeking out a service or product. Now the ability to share our recommendations online has expanded each customer’s potential influence and prompted … Continue reading →

Posted in Blog | Tagged , , | Leave a comment

The Goal of Google+ Ripples: Experimental Social Data for Marketers

November 17, 2011 Written by Jen J

Launched on October 27, Google+ Ripples introduces a method for looking at the way popular, public posts spread throughout the Google+ community. Google ad guy Christian Oestlien said, in a presentation at New York ad:tech, that Google wants to make … Continue reading →

Posted in Blog | Tagged , , , , | 2 Comments

Viral Is So 2005 and Other Notes from November’s Social Commerce Exchange

November 14, 2011 Written by Jen J

As you may recall, last month I attended an event in our area called the Social Commerce Exchange (Conversations About Social Commerce). The founders and sponsors of this group are looking to make this event a regular happening, and this … Continue reading →

Posted in Blog | Tagged , , | Leave a comment

Defining Success in Government Apps, Including Utah Government Apps

November 10, 2011 Written by Jen J

The State of Government Apps Since the launch of the app zeitgeist, the government, both federal and state, have taken interest in the possibilities of communication via apps. By August of this year federal agencies had launched more than 80 … Continue reading →

Posted in Blog | Tagged , , | Leave a comment

4 Current Text Messaging Campaigns Your Business Can Learn From

November 3, 2011 Written by Jen J

How many trending text (SMS) marketing campaigns have you heard of lately? Hardly any have been mentioned in highly visible advertising news, but texting is such a vital part of our culture, not to mention a direct line of influence … Continue reading →

Posted in Blog | Tagged , , , , | Leave a comment