Trending: Content Curation, How Can You Use it For Your Business?

January 13, 2012 Written by Jen J

How long has it been since you heard the word curator? Are you picturing dusty museum exhibits and a tottering, myopic guide? Yeah, me neither. The new curators are more along the lines of editors and influencers a la Guy … Continue reading →

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The Business of Influence

November 29, 2011 Written by Jen J

Word of mouth referrals from friends and family have always been a tried and true resource for anyone seeking out a service or product. Now the ability to share our recommendations online has expanded each customer’s potential influence and prompted … Continue reading →

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The Goal of Google+ Ripples: Experimental Social Data for Marketers

November 17, 2011 Written by Jen J

Launched on October 27, Google+ Ripples introduces a method for looking at the way popular, public posts spread throughout the Google+ community. Google ad guy Christian Oestlien said, in a presentation at New York ad:tech, that Google wants to make … Continue reading →

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Continuing the Social Commerce Conversation: F-Commerce

November 8, 2011 Written by Jen J

“By 2015 companies will generate 50 percent of web sales via social presences on mobile applications.”† Facebook commerce, or f-commerce, is the new e-commerce, or so researchers like Gartner Inc. predict. They write that by 2016 social technologies will be … Continue reading →

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Simple Mobile Marketing for the Holidays: Get Your Coupon On!

October 17, 2011 Written by Jen J

The holiday sales are on every marketer’s radar. Each year seems like a bigger circus than the last, only now you have to take into account the increase of mobile platform use in holiday shopping. The simplest way to leverage … Continue reading →

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Don’t You Make Me Edit That Sign!

October 6, 2011 Written by Jen J

Copywriting for the Small Business Remember the recent punctuation faux pas in the news? Old Navy reprinted thousands of T-shirts to correct a missing apostrophe: “Lets Go!! USC Trojans” (original) “Let’s Go!! USC Trojans” (corrected) Does it make a difference … Continue reading →

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Is Your Business Marketing on the Move? If Not, You Better Get Mobile.

September 28, 2011 Written by Jen J

Mobile Marketing, the Pros and Cons As members of today’s global culture, we would feel amiss if we did not have our mobile phones with us all the time. Mobile devices are so prominent in our society that even our … Continue reading →

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Rise of the Global Guerilla Marketers

August 4, 2011 Written by Jen J

All men can see these tactics whereby I conquer, but what none can see is the strategy out of which victory is evolved. —Sun Tzu The Guerillas in history are thought to have fought in the Napolean war (stay with … Continue reading →

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Reading Through A Peephole, Taking Your Desktop Webpage Mobile

July 28, 2011 Written by Jen J

You’re a pretty cool company with a good web presence going on. The logo you use is becoming a familiar sight and people recognize you, associating you with your company and your brand. But then, one day, you are on … Continue reading →

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Web Browsers vs. Apps = Apples vs. Oranges

July 21, 2011 Written by Jen J

In the heated debate over the future of web browsers vs. mobile apps (or native apps, meaning software programmed specifically for the mobile platform), only one thing seems clear: it’s like comparing apples to oranges (Jeffrey Gluek, skyfire.com). Top uses … Continue reading →

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